Company Snapshot

Kerback Marketing. We are a custom market research and strategic marketing firm serving consumer-centric product manufacturers and service providers in a wide range of industry verticals.
Our Value Proposition. There are 5 pillars that provide the foundation for everything we do:

Data-Driven Foresight. Translating insights from rigorous research and analysis to understand what will drive customer behavior in the future.
Actionable Ideas. Leveraging our experience as strategists to create innovative, yet practical and actionable ideas.
Strategic Confidence. Helping our clients become fully committed to new fact-based strategies that will work with acceptable risks.
Speed and Efficiency. Mastering industries and solving problems with work done by seasoned researchers and strategists.
Exceptional Value. Using a low cost business model that leverages best-in-class partners to deliver superior solutions at a fraction of the cost of full-service firms.

Our Power Alley. Our capabilities span the entire marketing cycle from analysis to execution, but we focus on the "front end" - research, targeting, brand positioning, and marketing mix optimization.
Leadership and Facilitation. We are skilled leaders and process facilitators and have served as interim researchers and marketing executives in client organizations.

Why Our Clients Hire Us

Line Experience. Our clients know that we have been in their shoes and understand what is required to run a business.
Rigor. We quickly develop a visceral feel for the business based on sophisticated research.
Breadth of Solutions. We have solved a wide range of research and strategic problems from what drives consumer behavior to understanding brand DNA to defining the key elements of the customer experience for a new product or service.

Our "Power Alley" Toolkit. We know what tools to use and when to yield maximum value: